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Lionel MESSI – Brand Ambassador For Israeli Crypto Startup

Argentine soccer superstar Lionel MESSI is now is a member of Beitar Jerusalem, a popular Israeli soccer team whose fans have been repeatedly accused of racism. The deal was facilitated by the Israeli investor and entrepreneur Moshe HOGEG. He is the owner of the club and investor in the crypto-startup SIRIN LABS.

According to the Times of Israel, Lionel Messi has been contracted as brand ambassador for Sirin Labs, a tech company founded by Moshe Hogeg. Hogeg also bought Beitar Jerusalem this year. Last week, Messi became a promotor for Finney, a “blockchain smartphone” produced by SIRIN LABS that comes embedded with a wallet for cryptocurrencies.

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